One of Vodka’s favorite indie-pop duos, Natalie and Sebastian Brice, better known as Sinnober, has been churning out some excellent singles of late. Enter It Meant Something To Me (heard here) which was released a little over a week ago, and could be the best new track yet. It’s the sort of song that will have your head bobbing while the melody gets stuck in your head on repeat as any good pop tune does. 

The upbeat music belies the underlying message. It Meant Something To Me, follows the life of a struggling artist, playing all the normal clubs and dives, introducing the songs as he always does, while most around just don’t seem to notice. In the end, he’s forced to get a “real” job to pay the bills, but there’s at least one person who is missing the music:

“It fell on a million deaf ears
While I listened on repeat
There was no premier night, VIPs, front row seat
But it meant something to me”

This is a song about the subjective nature of all art, how what is meaningful and good to someone might not resonate with someone else. It’s as true in the music industry as it is anywhere else. Musicians depend on their fans to spread the word about their work and to create a buzz around the music so that their fan base will expand. Just getting your music heard and starting the process of networking with your fans is an uphill struggle these days. One misstep along the way can slow or even stop the progress. In Vodka’s view, Sinnober should be a band that you follow and purchase. They are extremely creative and It Meant Something To Me is just one more exclamation mark at the end of that sentence.

You can find more information on Sinnober by heading up to their website. All of the social and streaming links are there. The music link takes you to their bandcamp.com site, where you can pick up all of their singles in digital download format or any of their three excellent LPs in either digital or physical (CD) formats. In fact, the only downside to the website is that it does not currently have a secure certificate, which is a no-no these days. That’s only one small complaint though, in an otherwise stellar web presence. 

If this is your first introduction to Sinnober, consider taking a listen to the other tracks covered on Vodka over the last few years, or head up to their bandcamp.com site, listen, and then purchase this great music! 

Note: There is a reason to be cautiously optimistic about the trajectory of the COVID 19 virus. We’ve been here before and were turned back by the variants. Even with things improving, artists such as Sinnober could still use your purchases. If your situation allows it, consider purchasing more in these tough times.  Please, if you are physically able to do so, get vaccinated. — Vodka