I’m not sure when The Loft had its final demise on Serous XM, but I’d already started looking for a replacement to it when the writing was on the wall. Corporate music moguls want formulaic play, zero paid DJ’s and a target audience that is well defined. The Loft was none of those things. Built on a reputation of mixing new and old musical styles together, with DJs that had different tastes and different time-slots so that you could tune in to your favorite mixer if you wanted. The Loft was an oasis in an otherwise boring and pasteurized music…
Read MoreWhere’s The Video? I’ve been through this conversation before, adding in a bunch of additional music marketing information, but I’m going to go down the video road again. If you are a fan of music with video talent, then this message is for you. If you are an artist or band with no video talent or resources, then this message is for you as well. Music videos are an important part of music marketing these days. The lack of a decent, studio quality, video, is the reason that many artists that have otherwise great music don’t make it on to my blog….
Read MoreThere is an enormously uplifting quality to Live for Music, the collaborative performing effort, written by singer-songwriter, Shaun Canon. The song is a tribute to all of those people who have an enormous passion for music, and fight for that passion daily. Let’s face it, with school music programs suffering severe budget cuts or outright cuts in many school systems, fighting to play and learn music is becoming increasingly difficult. Being musical has proven to enhance the skills that we need to…
Read MoreMusic Packaging There’s something peculiar about the state of music today. One thing that is lost in the advent of the single-song iTunes download, or even in the downloading of an entire CD’s worth of tunes, is the packaging. Gone are the days when an artist could create a cohesive set of music, concept album, etc., include art work and liner notes that aided and expanded the painting of the musical picture. Honestly, this is just a shame. Today’s artist is relegated to selling themselves in a two or three minute snap-shot. Sometimes it’s enough. Sometimes it isn’t. Packaging is still…
Read MoreMost of the time I’m looking for something that is original, new, and sometimes old and forgotten. However, when this video was shared on Google+, it inspired me to take a look at this group. Walk Off The Earth is a group of extreme talent, even if the bulk of their material is covers. Take a look at this single guitar cover of Gotye’s Somebody That I Used To Know, And tell me if you think I’m wrong….
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